SwimZip Mompreneur, Betsy Johnson, Swims with the Sharks on ABC’s “Shark Tank”

FOR IMMEDIATE RELEASE:

Mompreneur Swims with the Sharks on ABC’s “Shark Tank”

Kansas City, Kansas - January 10, 2014 – SwimZip "Mompreneur", Betsy Johnson, gets to pitch her kids’ sun protective clothing brand, SwimZip, to four of the toughest critics in the business – the sharks of ABC’s “Shark Tank”. The show, scheduled to appear on January 24, features mom and business owner Johnson trying to sell part of her business to investor experts.  Johnson is President SwimZip, a stylish sun protection swimwear line.

Johnson has had the entrepreneurial itch since she was a teenager, so matching wits with the Sharks was a dream come true.  The Sharks include celebrity investors Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John, and Kevin O’Leary.

“The Sharks on Shark Tank are known for the business savvy and critical eye for the bottom line,” says Johnson. “Getting selected for the show is a huge compliment and means SwimZip is headed in the right direction.”

While Johnson heads SwimZip, she also is a full time mom.  Trying to juggle parenting and running a business takes every waking hour.

“Being a Mompreneur takes literally everything I have – but I totally love it,” says Johnson.  “And being a mom, I feel extremely proud to be running a business that actually keeps kids healthy and may save their lives on day.”

SwimZip’s sun protection clothing and swimwear blocks over 98% of UVA and UVB rays.  Too much exposure to UV rays has been linked directly to skin cancer later in life.  Johnson knows that all too well having had a basil carcinoma removed when she was 26 years old.

"The Sharks are all about the money, but in the case of SwimZip, I have a real personal connection and passion about our products.  We have the best kids sun protective swimwear because I know firsthand the dangers of too much sun exposure at the beach and pool,” says Johnson.

Betsy Johnson and her brother and business partner, Berry Wanless, sell sun protective swimwear on their website and retail sites like Amazon.com.  Their sun protection bathing suits can be found at stores in the US, as well as internationally in Europe, Japan, and Canada.  

Contact: 
Betsy Johnson    press@swimzip.com   888-794-6947