"Living in San Diego sun protection is constantly on my mind. It's not a seasonal thought, it's a year round issue. To complicate things, I've got a little fashionista on my hands. My 3 year old daughter Kayla has recently developed an opinion of her own when it comes to clothing and that includes swimwear. It's probably my fault as a veteran of the fashion industry, but don't tell my husband I admitted that."
http://www.mommytesters.com/2012/06/swimzip-extend-your-day-at-beach.html
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